WHY STP

We’ve been there. As former athletes ourselves, we know how it feels to walk in your shoes. We use our firsthand experience to help you make the most of what comes next.

WE BELIEVE IN THE POWER OF COLLABORATION

At STP, we combine our business and brand strategy capabilities with a network of brand, marketing, and research agencies to help our clients grow. Our team of sports professionals and expert industry partners help athletes unlock their player power.

WHAT WE ARE

A TRUSTED
PARTNER

We respect the crucial roles agents and associations play in an athlete's career. Our goal is not to replace, but to complement their efforts by working collaboratively with every player on the team.

A COMPREHENSIVE RESOURCE

We don’t just help athletes capitalize on the likeness of their image; we offer a full suite of services to meet their unique needs. From articulating their vision to seeing the outcome of their endeavors, we provide ongoing support as they navigate their post-sports careers.

AN ASSET FOR EVERY ATHLETE

We believe every athlete deserves the opportunity to succeed in their next chapter, regardless of their financial standing or previous brand equity. We leverage the versatile strengths and innate talent of each athlete we serve.

OUR PRINCIPLES

  • Leverage the Lessons of the Sport

    Understanding that the skills learned in sports are applicable far beyond the playing field, we are devoted to helping athletes repurpose their aptitude for teamwork, partnership, collaboration, persistence, and perseverance in all areas of life.

  • Honor the Athlete’s Perspective

    We celebrate the real stories, the real struggles, and the real triumphs of the clients we work with. Recognizing that the power of sports transcends borders and boundaries, we embrace the diversity of athletes from various backgrounds, sports, and experiences.

  • Believe the Best is Yet to Come

    We help our clients embrace the limitless possibilities that come after the game. To find their new north star. Tapping into the resilience that lies within every athlete and co-creating an exciting tomorrow.

WE HELP ATHLETES THRIVE

We know the challenges athletes face when transitioning from a sports career to life after the game, and we are determined to make a difference. Wherever you’re headed, we help you get there.