WHY STP
We’ve been there. As former athletes ourselves, we know how it feels to walk in your shoes. We use our firsthand experience to help you make the most of what comes next.
WE BELIEVE IN THE POWER OF COLLABORATION
At STP, we combine our business and brand strategy capabilities with a network of brand, marketing, and research agencies to help our clients grow. Comprised of sports professionals and industry-leading experts in communications, career development, financial consulting, and foundational growth (to name a few), our dedicated partners help athletes unlock their player power.
WHAT WE ARE
A TRUSTED PARTNER
A COMPREHENSIVE RESOURCE
AN ASSET FOR EVERY ATHLETE
A TRUSTED
PARTNER
We’re collaborators, first and foremost. We respect the crucial roles agents and associations play in an athlete's career. Our goal is not to replace, but to complement their efforts with our business strategy expertise; working side by side to create a seamless transition experience – for every player on the team.
A COMPREHENSIVE RESOURCE
We don’t just help athletes capitalize on the likeness of their image; we offer a full suite of services to meet their unique needs. From articulating their vision to seeing the successful outcome of their endeavors, we provide ongoing support as they navigate their post-sports careers. In short, we’re in it with you for the long haul.
AN ASSET FOR EVERY ATHLETE
We’re here to serve more than a select few. We believe every athlete deserves the opportunity to succeed in their next chapter – regardless of their financial standing or previous brand equity. From the green to the gridiron, we leverage the versatile strengths and innate talent of each athlete we serve.
WHERE WE’VE MADE AN IMPACT
JUICE HOOPS FOUNDATION
CLIENT SPOTLIGHT
01 THE SCENARIO
Michael “Juice” Thompson—former Northwestern star, international professional basketball player, and current Division I assistant coach at Iona University—founded the Juice Hoops Foundation with a deeply personal goal: to empower underserved and neurodiverse youth through basketball, education, and community.
Inspired by his family’s experience navigating Autism and ADHD, Michael built early momentum through grassroots programs that resonated with families in need.
02 THE CHALLENGE
Juice Hoops had heart, authenticity, and early success, but it needed greater structure and strategic support to scale sustainably.
Michael and his leadership team—including his brother Navarro Thompson and executive members Jesse Omenazu, Billy Cross, and Terrell Perry—were leading the foundation’s growth while balancing multiple responsibilities. With limited internal resources, the team needed a clearer roadmap and operational framework to expand the organization’s impact.
03 THE STP APPROACH
Sports Transition Partnership collaborated with Michael through a series of in-person strategy sessions in Chicago, designed to translate his lived experience into a thriving organization.
STP assembled a tailored support team—including branding partner BravoEcho and philanthropic advisor Fred Smith—to address both vision and execution.
04 KEY FOCUS AREAS
Strategic Roadmap
Defining priorities, growth phases, and measurable goals
Fundraising & Donor Strategy
Establishing clear asks, storytelling frameworks, and engagement plans
Board Development & Governance Setup
Building governance structure and activating a Board of Directors
Brand & Messaging Clarity
Refining the foundation’s narrative to align purpose with credibility
05 THE OUTCOME
With STP’s support, Juice Hoops transitioned from a passion-driven initiative to a scalable nonprofit organization:
Raised $75,000+ in funding
Tripled partnerships with schools, community groups, and peer organizations
Built and activated a functioning Board of Directors
Established an operational roadmap to guide growth and expansion
06 THE IMPACT
Today, the Juice Hoops Foundation is positioned to scale its programs—spanning neurodiversity advocacy, education, community resources, and basketball—while remaining grounded in Michael’s original mission.
With structure in place, Michael can now lead with confidence, knowing his foundation is built to last.
WE HELP ATHLETES THRIVE
We know the challenges athletes face when transitioning to life after the game, and we’re determined to make a difference.
Wherever you’re headed, we’ll help you get there.